Mastering today’s B2B Buyer’s Journey is the Secret to Winning in B2B Marketing - Mark Donnigan Interview Virtual CMO

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the

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Marketing for B2B and today’s Buyer’s Journey - Interview with Mark Donnigan Startup Marketing Consultant

By understanding and catering to the requirements of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the opportunities of winning a sale. In today's busy organization world, B2B companies are under increasing pressure to reduce their sales cycles and increase their win percentages. B2B marketing has the dis

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